Ethical Fashion

In the search for our characters, who decisively are “society’s trends interpreters” we met  face to face with  the actual cultural trends enveloping nowadays; environmental awareness, global warming, sustainability, energy efficiency, carbon pollution, environmentally friendly activities, water rights, solar energy, fair trade, fair employment, poverty, famine, humanity’s grand challenges.  In the times we live, our society is most concerned with the preservation of our planet. Recycling, becoming aware of environmental initiatives, education on the preservation of Mother Earth and her resources, respect for the animal and the plant kingdoms. Feeling connected with nature and taking care of our home.  This is the trend of the moment, therefore finding a fashion designer who reflects this trend was not a difficulty, but it is surprising to see how many other designers ignore this socially driven movement.

Ethical Fashion